B2B Marketing & Indirect Sales

Client: Mobile operator (via Roland Berger)


Country - Saudi Arabia

Role - Acting Head of B2B Marketing and Indirect Sales

Project Focus - Product Development and Management, Business partnerships, Communication, Set up of Indirect channel, Support to Sales, Performance improvement


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Main activities and results:

Designed new products and revamped existing ones (postpaid, prepaid, mobile broadband)

Product managed mobile solutions (FMS/gateways, M2M, IPVPN, Office 365)

Negotiated and managed partnerships (indirect partners, Microsoft, Vodafone M2M platform, local fixed operator)

Designed and managed end to end advertising campaign based on customer testimonials; designed sales kit and web site

Designed indirect sales commissioning scheme; improved direct sales commissioning; worked with Sales to customise offers

Streamlined sales & activation processes for Office 365; managed resolution of IT issues