Churn Prevention Modeling

Client: Fixed and mobile operator

Country - Spain/Netherlands

Role - Project Manager and Expert

Project Focus - Design and implementation of churn prevention model based on Social Network Analysis (SNA) algorithms

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Main activities and results:

Selected best technological partner for Social Network Analysis (SNA) solution

Analysed how SNA could improve customer’s existing churn predictive model

Contributed as an expert to CDR analysis & client profiling, design of loyalty campaigns on targeted subscribers and control group

Designed new services

Reviewed results and recommendations