Communication and Branding Strategy

Client: Insurance company

Country - Spain

Role - Strategic Advisor

Project Focus - Overall communication strategy to increase the brand’s presence in the Spanish market.

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Main activities and results:

Refreshed the branding platform

Designed a B2B2C communication strategy, including objectives, desired outcomes and action plan

Provided support in the design & delivery of a major PR event and wrote the CEO’s speech

Designed, budgeted and implemented a communication strategy based on art (sponsorships and activations program with major cultural institutions in Spain)