Digital B2C Strategy

Client: Insurance company

Country - Spain

Role - Strategic Advisor

Project Focus - Strategy and business plan for a digital B2C brand to be launched by a B2B insurance company

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Main activities and results:

Worked on the new brand platform with the HQ project team and a branding agency

Analysed and sized the market

Defined strategic objectives for the Spanish subsidiary

Defined product portfolio, UX and channels

Defined IT and organizational requirements.

Designed the 5-year business case