Digital Go To Market Strategy

Client: Insurance company

Country - Spain

Role - Strategy Expert

Project Focus - Go to market strategy for a 100% digital savings product.

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Main activities and results:

Audited current project and capabilities

Analyzed market trends and customer needs

Redesigned the value proposition and proposed a disruptive pricing model

Reviewed communication strategy and designed a framework to formulate the relevant messages

Recommended to the Managing Director a comprehensive go-to-market strategy which was approved by the Board of Directors