End to End Digital Launch

Client: Media Group


Country - France

Role - Project Manager

Project Focus - From strategy design to traffic & revenue generation for B2B and B2C services


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Main activities and results:

Analysed market and existing services

Designed scenario based strategy; defined development budget

Selected and managed providers

Managed the integration of the B2B database (description of mobile phones) with the B2C portal (buying guide)

Project managed both launches; improved organisation and processes

Negotiated revenue generating partnerships (affiliation, advertising, etc.)

Managed P&L and operations including SEO and traffic generation